About Us

Our Vision

To assist selected organisations and corporations with unique Sport Sponsorship and Sport Event Management Services supported by effective Public Relations and Promotions activities.

Sport Services

  • Sport Marketing and Sponsorship Management
    Marketing and management of sport events and sponsorships
  • Event Management and Organising
    Control, coordinating and management of events
  • Sport Development
    Initiation and management of development programmes
  • Event Construction
    Professional venue construction for events
  • Consulting Services
    Providing advice and assistance with events

Communications Services

  • Media Management
    Development of media strategies to maximise media exposure
  • Corporate Identity Management
    Brand custodianship and quality control
  • Written Word Services
    Copywriting, editing, translations and publications

The Company

Sportsvendo was established in 1991 and is a sport marketing and event management company. Headed by Leon Swanepoel, a past winner of the Athens Marathon and a Comrades Marathon gold medallist, the company has organised, marketed and co-ordinated some 600 events with some 30 000 participants annually. Some of Sportsvendo's feats were the very successful presentation of the World Duathlon Championships during 2000 as well as a number of national corporate events for well-respected companies such as J.P Morgan Chase, Medihelp and Bank Windhoek.

An affiliate company of Sportsvendo. Is Sport Endeavours International which holds the rights in South Africa to the New York City Marathon since 1991 and other international events.

The Company currently specialises in road running, cycling, duathlon, swimming and walking events and as such boasts an involvement or association with all the largest and most prestigious sporting events in South Africa.

Company Culture

An enthusiastic, professional team with strong ethical convictions that creates realistic expectations with clients and delivers on their promises.

Our operating principles are built upon providing clients excellent, top quality service, building long term relationships and adding real value to our clients' businesses.

We are dedicated specialists devoting our skills to the benefit of our clients.

Professional Values

The Company has strong professional values and relationships with clients, sponsors, partners and associates both locally and abroad based on the following values:

  • Professionalism
    Setting the highest possible standards
  • Reliability
    Providing a reliable and timeous service
  • Creativity
    Creative implementation of projects
  • Integrity
    Honest and ethical business practice

Events Current and Past

Road Cycling

  • National Corporate Cycle Challenge

Mountain Biking

  • Adventure Challenge

Road Running

  • National Business Challenge Relay Series (6 main cities) including Namibia - 10 000 participants
  • Take 5 Team Relay Series : 6 000 participants
  • McCarthy Volkswagen Classic Marathon: 4 500 participants
  • Volvo SwedoCar Marathon: 3 000 participants
  • Namibia Business Challenge Relay
  • JPMorgan Chase Corporate Challenge: 13 000 participants
  • Wally Hayward Marathon: 5 000 participants
  • SA Pork Kwai Challenge: 6 000 participants
  • Jacaranda City Challenge: 4 000 participants
  • Bonitas CITY2CITY: 7 500 participants

Fun Run Events

  • Old Mutual Two Oceans Fun Run / Walk: 5000 participants
  • Comrades Mara-Fun: 4 000 participants

Walking Events

  • Makhulu Winter Walk
  • Goodwill Big Walk
  • Big Spring Walk
  • Number of participants: 8 000


  • Energy Dynamics International Powerman Duathlon
  • Powerkids


  • Makhulu Swim : 1 000 participants
  • SA Aquathon Championships

The Company's Clients (Past / Present)

Some of the Company's clients

  • J.P. Morgan (New York)
  • Medihelp Medical Scheme
  • Adidas
  • Asics
  • Avis
  • Bank Windhoek
  • Bonitus Medical Fund
  • Budget Namibia
  • Coca-Cola
  • Energade
  • Group 4 Securicor
  • Liberty Life
  • McCarthy Toyota
  • McCarthy Volkswagen
  • Namibia Breweries
  • Nedbank
  • Nike SA
  • Old Mutual [SA]
  • Old Mutual [Namibia]
  • SA Express Airline
  • SA Post Office
  • Sheraton Hotel
  • SA Airways
  • The Star Newspaper
  • Transnet
  • Vodacom
  • The Pretoria News

The Company's CEO

Leon Swanepoel has a strong business and sporting background, having enjoyed a successful career as a professional athlete during the late eighties. Some of the highlights include winning the International Athens Marathon, two gold medals in the Comrades Marathon and a 9th position in the 100km World Championships in addition to winning several other road races.

Professionally, he has extensive accounting and administration experience and before establishing Sportsvendo held senior management positions in banking and accounting.

Minister Fikile Mbalula and Leon Swanepoel at The Color Run start line in Pretoria

upcoming events

National Business Team Relay

4 October 2014

The events are open to full-time employees of corporations, government departments, private companies or any other employment organisation where people work together.

SPAR WOMEN'S 10 /5 km

12 October 2014

South Africa's Most Beautiful Road Race

Jacaranda City Challenge

18 October 2014

Jacaranda City Challenge will include 5km, 10km, 21.1km , 43km and will host a quality stocked and manned water point.

New York City Marathon

2 November 2014

Take your bite and include the 2014 New York City Marathon (one of the 10 best races in the world) with your business trip, or an unforgettable holiday in the USA. The 42st New York City Marathon will take place on 4 November 2012.