Our History

30 Years and 1000 sporting events (and Counting)


Sportsvendo presented their first international event in South Africa in 1996. This was the Powerman duathlon which was part of an international series of events, taking place in 15 cities.


In 1998 Old Mutual contracted Sportsvendo to co-ordinate the National Finals of the Old Mutual Victory Races. Owing to a successful event and the fact that Sportsvendo generated free publicity for Old Mutual, worth ten times more than their sponsorship amount, contracts for 1999 followed which included the Makhulu Walk and Makhulu Swim – all these events were conceptualised by Sportsvendo. 

New Millennium

The new millennium saw Sportsvendo receive yet another accolade after successful negotiations in Switzerland. Sportsvendo became the first sport marketing company to present a duathlon World Championship on African soil – the Powerman Duathlon. The International Triathlon Union (ITU) credited the event (the then third largest duathlon in the world and the biggest in South Africa) as one of the best championships ever.


In 2003 another honour was bestowed upon Sportsvendo when Triathlon South Africa approached Sportsvendo to present the SA Aquathlon Championships. The event was a great success with television coverage on two networks in South Africa.

Jp morgan, marathon, challenge


In 2004 J.P. Morgan Chase & Co based in New York decided to add South Africa to their J.P. Morgan Corporate Challenge Global Series and contracted Sportsvendo as the event co-ordinators of the inaugural JPMCC event in Johannesburg. With over 14,000 participants in SA, the event is part of a World Series taking place on 5 continents, 7 countries.


Comic Relief (owners of Red Nose Day) in the UK with sponsors BBC Television contracted Sportsvendo to present, organise and coordinate the Sport Relief Mile Road Race in 2010.


2011 saw Bonitas Medical Fund and Central Gauteng Athletics appointed Sportsvendo to co-ordinate the City2City Ultra Marathon with the objective of restoring the image of this 100 year old Gauteng Road Race.


In 2012 Spar Woman’s Challenge appointed Sportsvendo as the Event Coordinators in Johannnesburg and we have been managing the event ever since. KayaFM and the Nelson Mandela Foundation also requested Sportsvendo to conceptualise and produce the Mandela Day Relay.

run, marathon
run, marathon


In 2013 The Nelson Mandela Foundation and Kaya FM Radio contracted Sportsvendo to execute the event based on the 67minute Nelson Mandela Day campaign, 67km Mandela Day Relay.


Sportsvendo was granted the license for The Color Run in South Africa in 2014 and have been successfully running the series since. The series is SA’s largest and most popular lifestyle/fun run.

run, fun
run, awareness


Sportsvendo presents the Avon Justine iThemba Walkathon in 2016. The event is now in its 14th year with 30,000 participants walking in aid of Breast Cancer Awareness


Hand selected by Warner Brothers (USA) for the licence to create and execute a series of super hero inspired runs.

run, marathon
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